TSA Outdoors appointed Australian distributor of ADI World-Class Ammunition

Australian made ammunition available to dealers through TSA Outdoors from 21 August 2026, with range development to follow.

MEDIA RELEASE

SYDNEY, 21 August 2026 – TSA Outdoors has been appointed distributor of ADI World Class Ammunition, manufactured in Victoria, Australia. Ordering opens to trade customers on Friday 21 August 2026.

TSA Outdoors brings more than 60 years in the Australian shooting industry and an established national dealer network to the brand, with a sales and marketing team dedicated to the specialty retail channel.

“Trust in the Australian market is not bought, it is accumulated. ADI has been accumulating that trust since 1989 and now carries it into defence and civilian markets around the world,” said Aaron Millard, Managing Director, TSA Outdoors. “TSA has been doing the same with Australian dealers since 1965. Sixty years teaches you what a brand of that quality is owed, and we intend to deliver it.”

The appointment extends beyond distribution. TSA Outdoors will contribute market insight drawn from six decades in the Australian channel to the ongoing development of the ADI sporting range, with a number of new products under development for release over the period ahead. The focus of that work is product suited to Australian shooting conditions, developed with an emphasis on value and quality for Australian shooters.

“Dealers know what is missing from the shelf, and that knowledge is only worth something if it reaches the people who can act on it,” said Millard. “The range is going to grow, and it is going to grow around what Australian shooters actually need. Value and performance are the tests we will be applying.”

TSA Outdoors will put the full weight of its marketing capability behind the ADI range, applying the same approach that has built leading brands including Pulsar and ZeroTech in this market.

The appointment covers ADI loaded ammunition. Arrangements for the distribution of ADI reloading powders are unchanged.

TSA Outdoors is a patron member of the Shooting Industry Foundation of Australia, is ISO 9001 accredited and holds Australian Trusted Trader status.

For more information, see https://tsaoutdoors.com.au/