Support a winery promoting shooting and hunting 

By Sam Talbot 

When bushfires tore through Victoria in January earlier this year, they destroyed all 300 acres of vines at Fowles Farm. Matt Fowles stayed on the property as long as he could, defending the land for a day as conditions deteriorated. Eventually though, he was forced to leave. Along with the vineyards, the flames claimed his family home of 20 years, but thanks to the extraordinary efforts of the CFA and emergency services, the winery facility itself was saved. 

For many in the shooting community, the name Fowles is familiar for a very different reason. Some may remember the launch of Ladies who Shoot their Lunch – a wine label that struck a chord with hunters and lovers of good food alike. Created by Matt Fowles of Fowles Wines, the range was designed specifically to complement game meat, and is available in Riesling, Chardonnay and Shiraz. 

The idea came to Matt, who is a former lawyer and passionate hunter, after coming across a UK magazine featuring a story on women who shoot. “I thought that would make a good label for wine,” he said. “But I knew the appeal of the wine had to be more than just its funny name.” 

Game meat, as most hunters know, comes with its own characteristics. Leaner and often more aromatic than commercially farmed alternatives, it can be texturally challenging to the palate. “Some people even describe it as ‘pungent’,” Matt says. Which makes getting the wine pairing even trickier than usual and driving the philosophy behind the label. The ‘Ladies who Shoot their Lunch’ wines were blended specifically to balance and enhance those distinctive flavours. 

Beyond clever branding, the concept resonated because it reflected shared values. 

“I take the ethical aspect of hunting very seriously,” Matt says. “It is too convenient to go to the supermarket. Hunting is an important, honest way of living.” 

For many in the shooting sports, that sentiment is shared. Responsible hunting, land stewardship and respect for the animal. All these factors can culminate at the dinner table, and so food and drink are part of the shooting sports. 

“We extend our heartfelt thanks to the CFA and other members of our community and team for their extraordinary courage and commitment, particularly for their efforts in saving the winery facility,” said Georgia Velt, Sales and Marketing Manager. 

While the vines and home were lost, the business itself endures. Recovery in viticulture is a long process, but it is one built on patience and resilience. 

For those who have followed the winery over the years, you can best continue to support the business during this tough time by purchasing a bottle, visiting the Cellar Door in Avenel, or joining the Granite Wine Club, according to Georgia. Let them know you read the story in The Report and wanted to assist them. 

See more at: fowleswine.com