NIOA Announces Major Distribution Updates
This week at the NIOA Dealer Tradeshow 2025 some very exciting announcements were made! Read all about it below and be sure to follow them on their socials to keep up to date.
RUGER: 🚨 Big News! 🚨
NIOA is proud to announce that we have been appointed as the exclusive distributor for Ruger and Marlin Firearms in Australia and New Zealand as part of a multi-country deal that Ruger has signed with the newly formed International Sporting Goods Wholesalers Alliance (ISGW Alliance).
The ISGW Alliance is a strategic global collaboration bringing together four of the world’s top International distributors. Under the new arrangements the NIOA Group will represent Australia, New Zealand, and re-distribution opportunities in the region. Helmut Hofmann will represent Germany and support re-distribution efforts to Ruger distributors and other countries/territories throughout Europe. Outdoor Investment/Formalito will represent South Africa, Namibia, Botswana, Swaziland, Mauritius, Angola, and Zambia and Viking Arms will continue to represent the UK and Northern Ireland.
🎯 What does this mean for our dealer network and their customers?
✔️ Streamlined distribution
✔️ Industry-leading after-sales support
✔️ Warranty servicing all handled directly through NIOA
This is a game-changer for shooters, dealers and the entire industry. We’re excited for what’s ahead!
👉 Read the full press release here: https://loom.ly/oTsPFOI
PERAZZI: 🎯 Exciting News for Shotgun Enthusiasts! 🎯
NIOA is proud to announce that we have been appointed the exclusive distributor for Perazzi in Australia and New Zealand!
Renowned for their craftsmanship, precision, and Olympic pedigree, Perazzi shotguns are among the most elite in the world — trusted by champions and serious competitors alike.
We’re honoured to represent such an iconic brand and look forward to supporting the Australian and New Zealand shooting communities with Perazzi’s legendary quality.
💥 Major Ammo Announcement! 💥
NIOA is thrilled to be named the exclusive Australian distributor for three of the world’s most respected ammunition brands:
🇮🇹 Fiocchi Ammunition
🇮🇹 Baschieri & Pellagri (B&P)
🇬🇧 Lyalvale Express
This powerhouse trio brings world-class performance across all shooting disciplines — from competitive clay target to hunting and defence.
What this means for Australian shooters:
✅ Reliable supply of premium global brands
✅ Unmatched consistency and quality
✅ Expert support and after-sales service through one trusted distributor – NIOA
We’re proud to deliver the very best in international ammunition, now available through our dealer network nationwide.
